The Serum — The Active Essence Of Your Skincare Routine (Step 5 Of The Skincare Routine)

✨ Why Use a Serum?

A serum is the heart of any effective skincare routine. It’s a powerful concentrate of active ingredients designed to target specific skin concerns: hydration, radiance, anti-aging, dark spots, acne, and more.
Unlike creams, serums have a lightweight and fluid texture that allows deeper penetration into the skin.
The result? Your skin is boosted, stronger, and visibly transformed 💥

💡 What Exactly Does a Serum Do?

Concern	Key Active Ingredient	Visible Effect
🔹 Hydration	Hyaluronic Acid	Plump, supple skin
✨ Radiance	Vitamin C	Brighter, more even complexion
🧴 Anti-aging	Retinol, Peptides	Reduced wrinkles, smoother texture
🌿 Soothing	Niacinamide, Centella	Reduced redness, calmer skin
⚡ Anti-blemishes	Acids (BHA, AHA), Zinc	Refined pores, fewer breakouts

✅ How to Apply It

Apply on clean, slightly damp skin (after toner or mist).
Use 2 to 3 drops in the palm of your hand.
Gently pat onto your face (avoid rubbing).
Wait 1–2 minutes before applying your moisturizer.

🕐 Morning or Night?

It depends on the active ingredients:

Morning: Vitamin C, Niacinamide
Evening: Retinol, exfoliating acids
(Always use SPF the next day if using retinol or acids.)

🌟 Top 5 Most Popular Serums in Skincare

Here’s a comparative table of 5 must-have serums, known for their effectiveness and reliability 👇

Brand	Skin Type	Key Ingredient(s)	Best For
Anua 7 Rice Ceramide Hydrating Barrier	All types	Oryza Sativa, Ceramides NP	💧 Deep hydration
Anua Niacinamide 10% + TXA 4%	All types	Niacinamide, Tranexamic Acid	Radiance, hydration, lightweight texture
Beauty of Joseon Glow Deep	All types	Rice, Alpha-Arbutin	Hydration, brightening, gentle formula
Some By Mi Retinol Intense	All types	Retinol, Retinal, Bakuchiol	⚡ Anti-aging, hydration, lightweight feel
Paula’s Choice Niacinamide 10%	All types	Niacinamide	🌿 Soothing, pore refinement

💬 Expert Tips

🌙 Retinol and exfoliating acids = evening only, and never together.
🌞 Vitamin C + SPF in the morning = the perfect glow-protection combo.
🧴 One or two serums are enough — don’t overload your routine.
⏳ Results appear in 2 to 6 weeks — be consistent and patient.

🛍️ Where to Buy These Serums?

All of these products are available in our online shop.
🎯 Pro Tip: Create dedicated skincare sections in your store for each skin concern with tailored serum selections.

🔚 In Summary:

✅ The serum is the booster step of your skincare routine
💧 It targets specific concerns with concentrated actives
📅 Use it daily in small amounts for visible results
💼 There’s a serum for every skin type and every budget