A serum is the heart of any effective skincare routine. It’s a powerful concentrate of active ingredients designed to target specific skin concerns: hydration, radiance, anti-aging, dark spots, acne, and more. Unlike creams, serums have a lightweight and fluid texture that allows deeper penetration into the skin. The result? Your skin is boosted, stronger, and visibly transformed 💥
💡 What Exactly Does a Serum Do?
Concern
Key Active Ingredient
Visible Effect
🔹 Hydration
Hyaluronic Acid
Plump, supple skin
✨ Radiance
Vitamin C
Brighter, more even complexion
🧴 Anti-aging
Retinol, Peptides
Reduced wrinkles, smoother texture
🌿 Soothing
Niacinamide, Centella
Reduced redness, calmer skin
⚡ Anti-blemishes
Acids (BHA, AHA), Zinc
Refined pores, fewer breakouts
✅ How to Apply It
Apply on clean, slightly damp skin (after toner or mist).
Use 2 to 3 drops in the palm of your hand.
Gently pat onto your face (avoid rubbing).
Wait 1–2 minutes before applying your moisturizer.
🕐 Morning or Night?
It depends on the active ingredients:
Morning: Vitamin C, Niacinamide Evening: Retinol, exfoliating acids (Always use SPF the next day if using retinol or acids.)
🌟 Top 5 Most Popular Serums in Skincare
Here’s a comparative table of 5 must-have serums, known for their effectiveness and reliability 👇
Brand
Skin Type
Key Ingredient(s)
Best For
Anua 7 Rice Ceramide Hydrating Barrier
All types
Oryza Sativa, Ceramides NP
💧 Deep hydration
Anua Niacinamide 10% + TXA 4%
All types
Niacinamide, Tranexamic Acid
Radiance, hydration, lightweight texture
Beauty of Joseon Glow Deep
All types
Rice, Alpha-Arbutin
Hydration, brightening, gentle formula
Some By Mi Retinol Intense
All types
Retinol, Retinal, Bakuchiol
⚡ Anti-aging, hydration, lightweight feel
Paula’s Choice Niacinamide 10%
All types
Niacinamide
🌿 Soothing, pore refinement
💬 Expert Tips
🌙 Retinol and exfoliating acids = evening only, and never together.
🌞 Vitamin C + SPF in the morning = the perfect glow-protection combo.
🧴 One or two serums are enough — don’t overload your routine.
⏳ Results appear in 2 to 6 weeks — be consistent and patient.
🛍️ Where to Buy These Serums?
All of these products are available in our online shop. 🎯 Pro Tip: Create dedicated skincare sections in your store for each skin concern with tailored serum selections.
🔚 In Summary:
✅ The serum is the booster step of your skincare routine 💧 It targets specific concerns with concentrated actives 📅 Use it daily in small amounts for visible results 💼 There’s a serum for every skin type and every budget
